Bernt Spiegel

Er gilt als begründer der marktpsychologie.

Bernt spiegel.

Human limitations there are various reasons for why we resist leaning but the primary reason comes from bernt spiegel s book the upper half of the motorcycle. Author bernt spiegel explains that a driver can use the motorcycle like an artificial limb with training and experience. The bike becomes a part of the rider and vice versa. Due to the popularity of bernt spiegel s the upper half of the motorcycle in its original german leading to multiple editions and printings the book has been translated into english to bring its provocative message to a wider audience.

Spiegel institut mannheim regularly conducts car clinics in germany china italy france and the united states. Bernt spiegel 20. April 1926 in heidelberg ist ein deutscher psychologe und marktforscher sowie spezialist für motorradfahren. Das übungsbuch zu die obere hälfte des motorrads.

Spiegel s metaphor considers the rider and the motorcycle as a single unit the rider being the upper half. Due to the popularity of bernt spiegel s the upper half of the motorcycle in its original german leading to multiple editions and printings the book has been translated into english to bring its provocative message to a wider audience. Spiegel s metaphor considers the rider and the motorcycle as a single unit the rider being the upper half. Essentially he says that throughout our two legged existence we have developed an internal program that allows us to lean a motorcycle but only up to a certain point.